# Zilfu

> Zilfu is a social media scheduling platform for agencies, businesses, and creators. Schedule posts from a dashboard, or publish programmatically through a REST API and MCP. Connect Instagram, TikTok, LinkedIn, Threads, Pinterest, Facebook, and X accounts; manage multiple accounts per network in one workspace; route posts through client approvals; queue on recurring weekly slots; track analytics; and host a public bio link page.

A fuller machine-readable reference — pricing, supported networks, and the full page and blog index — is at https://app.zilfu.app/llms-full.txt.

## Pages

- [Home](https://app.zilfu.app): Schedule social posts from a dashboard or trigger them via REST API and MCP.
- [Pricing](https://app.zilfu.app/pricing): Plans, limits, and what is included on each tier.
- [For agencies](https://app.zilfu.app/for/agencies): Social media management built for agencies: one workspace per client holding every account (including multiple accounts per network), unlimited freelancers and client reviewers on paid plans, client approvals before anything publishes, and flat pricing from $19/mo — no per-seat or per-social-set fees.
- [For business](https://app.zilfu.app/for/business): Social media scheduling for businesses with several accounts: manage multiple Instagram, Facebook, and TikTok profiles for different stores or brands in one workspace, then add unlimited colleagues and leadership sign-off on any paid plan without per-seat fees.
- [Social media CLI for AI agents](https://app.zilfu.app/agents): Zilfu's command line for AI agents: sixteen commands to schedule, publish, and measure posts across Instagram, TikTok, Facebook, LinkedIn, Pinterest, Threads, and X. Install it with npm, add --json to any command for machine-readable output, and drive it from a shell, a cron job, or CI. A hosted MCP server, a REST API, and webhooks are available on every plan. Inviting an agent with restricted permissions and routing its work into approvals requires a paid plan.
- [Creator program](https://app.zilfu.app/creators): Paid partnership for developers and creators who make tutorials, videos, and technical content about Zilfu — complimentary account access, per-video compensation, and direct engineering access.
- [Affiliate program](https://app.zilfu.app/affiliates): Earn 40% recurring commission on every paying customer you refer. 60-day cookie, monthly payouts via PayPal or Wise, free hosted signup.
- [Comparisons](https://app.zilfu.app/vs): Zilfu compared with 15 other schedulers — Hootsuite, Buffer, Later, Metricool, Sprout Social, Sendible, Agorapulse, SocialPilot, Publer, SocialBee, Loomly, Planoly, Pallyy, Vista Social and Planable. Covers what each one meters (per seat, per social account, or per workspace) and where each genuinely beats Zilfu.
- [Buffer alternative](https://app.zilfu.app/vs/buffer): Zilfu vs Buffer — flat pricing from $19/month, full REST API, MCP server, and webhooks across Instagram, TikTok, LinkedIn, Threads, Pinterest, Facebook, and X.
- [Hootsuite alternative](https://app.zilfu.app/vs/hootsuite): Zilfu vs Hootsuite — flat paid plans with unlimited team members and approval workflows instead of $99–$249 per-user pricing, with plans starting at $19/month.
- [Later alternative](https://app.zilfu.app/vs/later): Zilfu vs Later (later.com) — no social sets, so multiple same-network accounts cost nothing extra; flat paid plans from $19/mo with unlimited posts, members and approvals, plus X support and a full REST API.
- [Metricool alternative](https://app.zilfu.app/vs/metricool): Zilfu vs Metricool — no brand slots (multiple same-network accounts in one workspace), no +$5/mo X add-ons, API and MCP on every plan, and approvals plus unlimited members on every paid plan instead of behind Advanced (~$53/mo).
- [Sendible alternative](https://app.zilfu.app/vs/sendible): Zilfu vs Sendible — client approvals and unlimited team members on every flat plan from $19/mo, instead of approvals gated behind Sendible's $89 Traction tier and bundled per-tier user limits. Sendible leads on white-label client dashboards and a unified inbox.
- [Sprout Social alternative](https://app.zilfu.app/vs/sprout-social): Zilfu vs Sprout Social — scheduling, approvals, and multi-account publishing on a flat plan from $19/mo with unlimited team members, instead of Sprout's per-seat pricing (about $199/seat) and approvals gated at its Professional tier. Sprout leads on enterprise listening and a unified inbox.
- [Pallyy alternative](https://app.zilfu.app/vs/pallyy): Zilfu vs Pallyy — multiple accounts per network in one flat plan from $19/mo with unlimited team members, instead of Pallyy's per-social-set pricing (a second same-network account is another set, about $10/mo) and about $10/mo per extra user. Pallyy leads on its social inbox and Instagram grid planner.
- [Agorapulse alternative](https://app.zilfu.app/vs/agorapulse): Zilfu vs Agorapulse — flat paid pricing with unlimited team members and approvals from $19/mo, instead of Agorapulse's per-seat pricing (about $79–$149 per seat), a 10-profile cap, and approvals gated at its Professional tier. Agorapulse leads on its unified inbox, social listening, and ROI reporting.
- [Planoly alternative](https://app.zilfu.app/vs/planoly): Zilfu vs Planoly — multiple accounts per network and every platform on one flat plan from $19/mo with unlimited users, instead of Planoly's Instagram-first, per-social-set pricing with paid seats. Planoly leads on its visual Instagram grid planner and shoppable storefront.
- [Loomly alternative](https://app.zilfu.app/vs/loomly): Zilfu vs Loomly — approvals and unlimited users on every paid plan from $19/mo, instead of Loomly's ~$49 entry for 3 users and a jump to ~$249 for unlimited (clients count against your seat cap). Loomly leads on content ideation and asset mockups.
- [SocialBee alternative](https://app.zilfu.app/vs/socialbee): Zilfu vs SocialBee — flat paid pricing with unlimited team members and approvals from $19/mo, instead of SocialBee's per-profile and per-seat metering with approvals gated at its $49 tier. SocialBee leads on evergreen category content recycling and its AI copilot.
- [Publer alternative](https://app.zilfu.app/vs/publer): Zilfu vs Publer — flat paid pricing instead of Publer's per-account ($4–7/mo each) plus per-member ($2–3/mo each) calculator, with analytics, API, and unlimited teammates from $19/mo. 10 accounts with analytics run ~$69/mo on Publer vs $19 flat on Zilfu. Publer leads on network breadth and bulk CSV scheduling.
- [SocialPilot alternative](https://app.zilfu.app/vs/socialpilot): Zilfu vs SocialPilot — client approvals and API on every flat plan from $19/mo with unlimited team members, instead of approvals gated at SocialPilot's $100 Premium tier, API at Enterprise, and $4/account + $5/user add-on fees. SocialPilot leads on its white-label dashboard, its social inbox, and bulk CSV scheduling.
- [Vista Social alternative](https://app.zilfu.app/vs/vista-social): Zilfu vs Vista Social — $79 buys 100 accounts with unlimited users on Zilfu vs 15 profiles and 3 seats on Vista Social, with X included on every plan instead of a $29/mo-per-profile add-on. Vista Social leads on network breadth, its unified inbox, review management, and listening.
- [Planable alternative](https://app.zilfu.app/vs/planable): Zilfu vs Planable — approvals, analytics, and unlimited posts included on flat plans from $19/mo, instead of Planable's per-workspace pricing ($33–49 per client per month) with 60–150 post caps and analytics as a paid add-on. Planable leads on multi-level approval chains, on-post annotations, and universal content.
- [Privacy policy](https://app.zilfu.app/privacy): How user data and connected social accounts are handled.
- [Terms of service](https://app.zilfu.app/terms): Rules for using the Zilfu service.

## Features

- [Link in bio](https://app.zilfu.app/features/link-in-bio): A Linktree alternative built into Zilfu’s scheduler: a mobile-friendly link-in-bio page at zilfu.app/u/your-slug with links, image and video embeds, social icons that sync from connected accounts, five customizable themes, and a live preview — included with your plan, no separate subscription, with a separate page per workspace for creators, businesses, and agencies.
- [First comment](https://app.zilfu.app/features/first-comment): Schedule a comment that auto-posts on your own post: keep links out of the post so the algorithm doesn’t suppress reach, then drop your CTA, hashtags, or a follow-up in an automatic comment instead. Set it once when you schedule the post — post it right away or land it a little later to ride the post’s momentum — and edit or cancel it any time before it goes out.
- [Social inbox](https://app.zilfu.app/features/inbox): One inbox for the comments people leave on your Threads, Instagram and Facebook posts, inside the scheduler you publish from. Each back-and-forth stays together as a single conversation showing who wrote it, when, and which post it came from; you reply publicly as the connected account without opening another app, filter to one account, and archive what is handled — with the conversation reopening at the top if that person writes again. Public comments only, not DMs, and included on every plan.
- [Approvals](https://app.zilfu.app/features/approvals): Content approval workflows on every paid plan: posts enter a Pending state that holds the schedule until an approver signs off or requests changes, reviewers do not add a seat charge, and per-post comments keep internal notes separate from client-visible ones.
- [Scheduling](https://app.zilfu.app/features/scheduling): Schedule posts to an exact time or into recurring weekly slots, fill the Smart Queue with one click, publish now, and rely on automatic daily token refresh — all in your organization timezone.
- [Analytics](https://app.zilfu.app/features/analytics): Analytics on every plan: one account at a time, in that network's own metrics — Threads quotes, Pinterest saves and outbound clicks, Instagram views and reach — each with a plain-English definition, plus per-account best times, top posts, CSV export, and automatic refresh every four hours.
- [Team & permissions](https://app.zilfu.app/features/team): Every paid plan includes unlimited team members and workspaces, granular per-person permissions (create, edit, publish, approve, delete, manage accounts, manage team), and approve-only access for clients.
- [Multiple accounts per network](https://app.zilfu.app/features/multiple-accounts): Connect as many accounts per network as you have — several Facebook pages, multiple X profiles, two LinkedIn organizations — in one workspace, with no social-set fees; your plan caps the total accounts, not the per-network count.
- [Developer API](https://app.zilfu.app/features/api): A full REST API on every plan: named Bearer tokens, endpoints for posts, media, workspaces, accounts, slots, and billing, plus webhooks — fully documented at zilfu.app/docs.
- [AI assistant (MCP)](https://app.zilfu.app/features/ai-assistant): Connect any MCP-compatible AI assistant, like Claude, to draft, schedule, and publish in your workspace through a personal access token, within your permissions and plan limits.

## Supported channels

- [Facebook](https://app.zilfu.app/channels/facebook): Publish and schedule Facebook posts.
- [Instagram](https://app.zilfu.app/channels/instagram): Publish and schedule Instagram posts.
- [Threads](https://app.zilfu.app/channels/threads): Publish and schedule Threads posts.
- [TikTok](https://app.zilfu.app/channels/tiktok): Publish and schedule TikTok posts.
- [LinkedIn](https://app.zilfu.app/channels/linkedin): Publish and schedule LinkedIn posts.
- [Pinterest](https://app.zilfu.app/channels/pinterest): Publish and schedule Pinterest posts.
- [X](https://app.zilfu.app/channels/x): Publish and schedule X posts.

## Free tools

- [Free tools](https://app.zilfu.app/tools): Free tools for social media managers — character counter, Instagram font and line break generators, engagement rate calculator, hashtag counter, thread splitter, UTM builder, image resizer, Instagram grid maker, and the 2026 image size cheat sheet.
- [Character Counter](https://app.zilfu.app/tools/character-counter): Check your post against every platform's limit at once — X, Instagram, LinkedIn, TikTok, and more, with X's link rules applied.
- [Instagram Font Generator](https://app.zilfu.app/tools/instagram-font-generator): Turn plain text into 𝐛𝐨𝐥𝐝, 𝘪𝘵𝘢𝘭𝘪𝘤, 𝓈𝒸𝓇𝒾𝓅𝓉, and 20+ fancy styles for bios, captions, and comments. Copy-paste ready.
- [Instagram Line Break Generator](https://app.zilfu.app/tools/instagram-line-break-generator): Make caption spacing survive the paste. No more walls of text when Instagram eats your line breaks.
- [Engagement Rate Calculator](https://app.zilfu.app/tools/engagement-rate-calculator): Calculate engagement by followers, reach, or impressions — with per-platform benchmarks that tell you if it's good.
- [Hashtag Counter](https://app.zilfu.app/tools/hashtag-counter): Count hashtags against 2026 limits — including Instagram's new 5-hashtag cap — and catch duplicates before posting.
- [Thread Splitter](https://app.zilfu.app/tools/thread-splitter): Split long text into a ready-to-post thread for X or Threads, with smart breaks and optional (1/n) numbering.
- [UTM Builder](https://app.zilfu.app/tools/utm-builder): Build clean campaign tracking URLs with presets for Instagram, Facebook, X, LinkedIn, and email.
- [Social Media Image Sizes](https://app.zilfu.app/tools/social-media-image-sizes): The 2026 cheat sheet: every post, story, profile, and cover dimension for all eight major platforms.
- [Image Resizer](https://app.zilfu.app/tools/image-resizer): Resize one image for every network — crop with a focal point or fit with a blurred background. Nothing gets uploaded.
- [Instagram Grid Maker](https://app.zilfu.app/tools/instagram-grid-maker): Split a photo into a 3×3, 3×2, or 3×1 puzzle grid or carousel slides, with a live profile preview and posting order built in.

## Documentation

- [Documentation](https://app.zilfu.app/docs): Zilfu product and developer documentation — getting started, the REST API, the MCP server, the CLI, and rate limits.
- [Get started — Getting started](https://app.zilfu.app/docs/getting-started): Connect a social account, schedule your first post, and set up a recurring publishing queue in Zilfu.
- [API — Quickstart](https://app.zilfu.app/docs/api-quickstart): Find your API key and make your first authenticated request to the Zilfu API.
- [API — Webhooks](https://app.zilfu.app/docs/webhooks): Subscribe to events in a space, verify the signature on each delivery, and rotate a signing secret you have lost.
- [API — Rate limits](https://app.zilfu.app/docs/rate-limits): How Zilfu throttles API and publishing requests, and how to handle a 429 response.
- [MCP — What is MCP?](https://app.zilfu.app/docs/mcp-overview): Connect Zilfu to Claude, Cursor, ChatGPT, and other AI assistants over the Model Context Protocol.
- [MCP — Connecting a client](https://app.zilfu.app/docs/mcp-connecting): Add Zilfu to Claude as a connector, or point Claude Code, Cursor, or any MCP client at the Zilfu MCP server.
- [MCP — Tool reference](https://app.zilfu.app/docs/mcp-tools): Every tool the Zilfu MCP server exposes, and the parameters that aren't obvious.
- [MCP — Reading analytics](https://app.zilfu.app/docs/mcp-analytics): Why Zilfu analytics are per account and per platform, and how to drill into them over MCP.
- [CLI — Install and authenticate](https://app.zilfu.app/docs/cli-getting-started): Install the Zilfu CLI, authenticate it, and see which commands it ships with.
- [CLI — Commands](https://app.zilfu.app/docs/cli-commands): Every Zilfu CLI command, the flags it takes, and what its output does and does not include.
- [CLI — Scripting](https://app.zilfu.app/docs/cli-scripting): Use the CLI in scripts and CI: JSON output, exit codes, error handling, and unattended authentication.
- [API reference](https://app.zilfu.app/docs/api): every endpoint, also available as markdown at https://app.zilfu.app/docs/api.md

## Blog

- [Blog index](https://app.zilfu.app/blog): All articles.
- [Automate Instagram Posting: The Limits That Break It](https://app.zilfu.app/blog/automate-instagram-posting): Instagram's API takes JPEG only, and now accepts an AI-disclosure flag most tools never set. Four routes to automate Instagram posting, and what breaks them.
- [The Instagram API is free. Getting access is not.](https://app.zilfu.app/blog/instagram-api-access): Meta dropped the Facebook Page requirement on 23 July 2024. Three guides ranking for the Instagram API still never even mention the setup that replaced it.
- [White label social media management means four things](https://app.zilfu.app/blog/white-label-social-media-management): Google's AI Overview defines it as a branded dashboard on your domain, then lists an outsourced writing team in the same category. Four products, one phrase.
- [Can You Schedule TikTok Posts? Yes, in Three Places](https://app.zilfu.app/blog/can-you-schedule-tiktok-posts): Yes, in three places. TikTok's own scheduler page, revised in July 2025, still points to the web upload page and never mentions the Studio app it shipped.
- [Social Media Analytics API: 7 Networks, 3 Count People](https://app.zilfu.app/blog/social-media-analytics-api): Seven social media analytics APIs read against their own docs: three count people, four count appearances, and history is limited five ways that do not compare.
- [Social Media Approval Tool: What a Reviewer Costs](https://app.zilfu.app/blog/social-media-approval-tool): Social media approval tool pricing from five vendors' own pages: the same two that bill the reviewer as a full seat also gate approval above the entry plan.
- [Ayrshare Alternatives 2026: Nine Tools, Five Units](https://app.zilfu.app/blog/best-ayrshare-alternatives): Ayrshare bills per profile: one customer on any number of networks. Eight alternatives bill four other ways, so the entry prices on page one do not compare.
- [Social Media Automation Tools: 62% Still Post by Hand](https://app.zilfu.app/blog/social-media-automation-tools): Only 38% of marketers automate social posting. What social media automation tools reliably handle, where they stop short, and how to tell one from a scheduler.
- [Post to Multiple Social Media at Once: 4 Ways Compared](https://app.zilfu.app/blog/how-to-post-to-multiple-social-media-accounts-at-once): Four ways to post to multiple social media at once, and why a single caption can't fit all seven networks, where character limits run from 280 to 5,000.
- [Buffer Alternatives 2026: 10 Lists, 10 Winners](https://app.zilfu.app/blog/best-buffer-alternatives): 10 Buffer alternatives listicles rank on page one. 9 are published by a scheduler, and all 9 put themselves first. Here is what survives a fact check.
- [Hootsuite Alternatives 2026: Nobody Agrees on Price](https://app.zilfu.app/blog/best-hootsuite-alternatives): Hootsuite alternatives are easy to find and hard to price. Hootsuite's own plan cards show no number, and page one puts its entry tier at $99, $149 and $18,000.
- [Later Alternatives 2026: No Free Plan, No X](https://app.zilfu.app/blog/best-later-alternatives): Later alternatives, priced honestly: no free plan, no X, and an $18.75 entry tier that cannot buy a second Instagram at any price. Ten lists, one agreement.
- [Metricool Alternatives 2026: Brands, Not Accounts](https://app.zilfu.app/blog/best-metricool-alternatives): Comparing Metricool alternatives means counting brands, not accounts. Five clients with two Instagram accounts each is ten brands: the $36 tier, not $20.
- [Best Time to Post on Facebook 2026: 9am or 12–8pm?](https://app.zilfu.app/blog/best-time-to-post-on-facebook): The best time to post on Facebook is Thursday 9am (Buffer, 14M posts) or noon to 8pm (Sprout, 2B engagements). Why they split, and how to test which fits you.
- [Best Time to Post on LinkedIn 2026: 5 Studies, 5 Answers](https://app.zilfu.app/blog/best-time-to-post-on-linkedin): The best time to post on LinkedIn is 3–8pm (Buffer, 4.8M posts) or 10–11am (Sprinklr). Why the studies disagree, and how to find your own window in 14 days.
- [Best Time to Post on Pinterest 2026: 8pm, 10am or Neither](https://app.zilfu.app/blog/best-time-to-post-on-pinterest): Best time to post on Pinterest: 8pm or 10am, depending on who you ask. The largest Pinterest-only study, 1.2 million Pins, found timing did not predict success.
- [Best Time to Post on Social Media 2026: Only Wednesday](https://app.zilfu.app/blog/best-time-to-post-on-social-media): Five sources name a best time to post on social media. All five include Wednesday, and none share a single hour. Google quotes Buffer's answer for TikTok.
- [Best Time to Post on Threads 2026: 9am or Weekends](https://app.zilfu.app/blog/best-time-to-post-on-threads): The best time to post on Threads is Thursday 9am, from Buffer's 2.5 million posts. Meta, asked the same question, pointed at the weekend Buffer ranks worst.
- [Best Time to Post on TikTok 2026: Saturday or Dead?](https://app.zilfu.app/blog/best-time-to-post-on-tiktok): The best time to post on TikTok is contested: Buffer's 7.1M posts call Saturday best, Sprout calls it a dead zone, and TikTok's own docs name no time factor.
- [Best Time to Post on Twitter (X) 2026: 9am, or Nobody Knows](https://app.zilfu.app/blog/best-time-to-post-on-x-twitter): The best time to post on Twitter (X) is 9am if you trust Buffer's 8.7M tweets. But its own table ranks three identical days 2nd best, 2nd worst and worst.
- [Social Media API 2026: 8 Compared, 2 Free Tiers](https://app.zilfu.app/blog/social-media-scheduling-api): Eight social media APIs compared on quota and price: two ship a free tier, Ayrshare starts at $149, and six of seven networks take no scheduling parameter.
- [Best Time to Post on Instagram 2026: 5am or 7pm?](https://app.zilfu.app/blog/best-time-to-post-on-instagram): The best time to post on Instagram is contested: Buffer's 9.6M posts say evenings, Later's 6M say 5am, Sprout says midday. Only midweek afternoon is shared.